The search engine Order of prominence
After being fairly acquainted with the creation of
successful web pages, we come to the point of examining of which search
engine we must target, how they work and how to list your pages with
them. The reason being that great number of people use these search
The ones that aren't covered here belong to those
search engines category that are used in minority, making them the
representative of a small portion of one large whole search industry
traffic. If you work nicely with only the popular search engines,
still, you stand a chance of being successful.
The Best Search Engines
The top three search engine contenders are very
popular worldwide. With Google holding the top position and Yahoo and
Windows Bing at the runners up positions respectively. Then comes Ask,
consisting a strong search technology with limited market share.
Google is the king when it comes to topping the
search engine charts, as a result being the heavily used search engine
of all times. It does provide search results for its own services as
well as that of its business partners in abundance.
Yahoo, the other strong contender in the race is
worthy of giving Google tough competition. Despite the fact, that Yahoo
has half the market share of Google, yet they have a substantial share
in the search engine part. And as far as Windows Bing is concerned, it
holds perfect credibility, strong user base, brand recognition, is
financially powerful with all this and it is the next stable contender
'Ask' has the finest search technology i.e.
popular as Expert Rank among most people. Nevertheless, they have never
tried to take advantage of this feature to obtain significant market
Now that we are talking about search engines here,
we should define and make an outline of the whole process so that
through which you can approach your website or web-pages and thereby
increase search engine rankings in higher terms.
Relevancy - The one important factor
search engines crave for
Just by showing ads search engines make money.
Most often, this is how they make money. So to make more money, they
need to show those ads to as many people as possible. To get the
largest group of people on their search engine, they provide the most
relevant search results to their users.
Examine the given example: If you type 'maui
vacation rental' in the search box of a search engine, all you would
expect are relevant results in return. But if you get results on
'jamaican vacations' or 'maui onions' or even worse than this, then you
are sure to get disappointed enough to switch to some other search
engine which gives you more specific and relevant search results.
Search engines aim to provide the best possible
results. Or else people will switch to using other search engines;
therefore they will be left with nothing to present their ads to and so
no profits, at the end, going out of business.
Subsequently, you need to work carefully at
optimizing your web pages in relation to your keywords. So that it
becomes easy for search engines to bring your web page up on results
for the appropriate keyword searched. As establishing page relevancy in
the eyes of search engines is very important.
All you have to do is make sure all the pages are
in relevance to your keywords, for you will find innumerable ways of
making your pages relevant in the eyes of search engines. Firstly,
there is the option of stated 'on-page' factors. This factor will help
in positioning your keywords at the right places on your web pages in
order to make search engines aware enough to associate these keywords
with your web pages.
Some of the most valuable on-page locations are
title tags, header tags, internal link anchor text, bold and italicized
text and text in HTML lists, alt and title tags for images and links
and some others.
Next in line are the off-pages. They are
associated with pages that link to you from other sites. Off-page
factor contains inbound link anchor text, text in paragraphs of that
anchor text, titles of the pages that link to you, directory category
your site is on, on-page factors of the pages that link to you, and
The inbound link anchor link text is the most
important under the off-page factors mentioned above. Few search
engines are more advanced comparatively, and therefore utilize such
data to the utmost levels. However, most search engines prefer to opt
such data as an option, so that the level of quality and relevancy of
search result is increased in highest terms.
Article Source: http://www.articlesbase.com/software-articles/
About the Author
Here the author, Semaphore Software familiarizes
us with the current demands of Search Engine Optimization in various
SEO Company, Semaphore also offers Hire
SEO Expert Services to ensure smooth execution of projects.