Why Use a Blog For Search Engine Submission?
If you are newer to the concept of Blog (short for Blog Search Engine
Submission) you might be wondering what all the fuss is about. However
if you have been running a website for a while you have probably
noticed the necessity for this practice which is essentially the fine
art of making your website easier to find for people searching it using
Niche language simply means using terms and phrases in your website or
blog copy that are most commonly used by people when they type what
they are looking for into a search engine. These phrases are also noted
and collected by the search engine bots and spiders that belong to the
search engines. The more friendly the copy in your web site is to the
search engine spiders, the more likely people are to find you (which of
course increases your sales.) In addition, the more hits you get from
people searching for your products or services the higher your web site
will be indexed on the search engine pages.
Remember how web pages work! It is basically one big popularity
contest. Essentially the more hits you have, the higher your ranking is
in the search engines. This leads to more business and more hits and a
website that is the equivalent of a wealthy rising cyber star!
To use a metaphor - let's say that the launching of your web site is
like a launch party. Launching a website without any type of Blog is
like throwing a party and forgetting to invite people.
Or you can also compare it to a party where the invitations are sent
out in a language that is not recognized by the guests.
Launching your website should be an exciting event. The reasons events
(and the launches of new web sites) often fail is because:
1. You fail to list your website's URL properly in search engines or
when you completely ignore the section in URL submission sites that ask
you to fill out keywords.
2.Your customers can't find the party. This can happen when you decide
to go the cheap route and opt for a free hosted domain instead of your
own domain name. This is a case where customers can't find your
address. A good example is the person who opts for a split domain,
which very often leads a visitor to your host's site and not to your's.
The free bravenet.com and freeserver.com sites are notorious examples
of free websites that offer split domain names for nothing.
3. They have found your website address but are greeted with 404
message that that informs you that a site has mysteriously disappeared
or been removed. This can also happen because you opted for a free
domain name or a host with limited bandwidth.
In a nutshell, Blog Search Engine Submission is the process of making
your web site as identifiable as possible to both people and search
engines. If this sounds like it might be difficult and schizophrenic
thing to accomplish it is.
This is because having a people-friendly web site is not the same as
having a search engine friendly web site. A search engine friendly web
site is one that appeals to tiny robots called "spiders" that search
the World Wide Web for your site every time some one types in a search
for information. The idea is to have copy on your website that is a
combination of both.
The intention of Blog copywriting is to elevate your site's ranking in
the search engines by including what are called targeted keywords and
keyword descriptions right in the body of the text. These keywords are
obtained by finding out how people phrase their requests when they
input a request into the search engines.
Most people obtain their keywords by doing a bit of market research.
The keyword content is located by using a keyword search tool such as
the Overture keyword search tool. Once the top ten to twenty
most-searched-for keywords are found, articles are then created around
each of these key phrases and posted to the web site. Each of these new
search engine optimized articles creates new pages or the search
engines to spider when people type in those key phrases during a
search. So in essence the search engine optimized article is mainly a
way to increase sales or membership conversions by increasing your
visibility in the search engines.
Being savvy about Blog is not rocket science. However it does means
knowing a bit about html and keyword optimization. It entails knowing
how to phrase things so that computers understand the language of what
it is you are trying to convey or sell when you submit your site to the
Practicing effective Blog techniques can involve using simple market
research skills but it is not as technical as it sounds. Some of the
best marketers in fact would say that to some extent it also involves
using your intuition to second-guess what your customers might be
looking for every time they use a search engine such as Google or Yahoo
to search for a product.
In this e-book we are going to take you through the basics of how to
create a search engine friendly site including how to create a search
engine friendly web-page, (or blog page) how to submit your URL to the
search engines and how to optimize your site using search engine
The reason it is so important for you to know how to talk to robots is
because it is an aspect of web site and e commerce marketing that is
vital to the branding and marketing of your product or service. By
doing just a few simple things, you can give your web site an edge over
the competition's by making your business recognizable to both spiders
and potential visitors alike.
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
Partick Berringer provides SEO Services and is a Search Engine
Submissions and writes for SEO