The Importance of Search Engines for your Website
It is the search engines that finally bring your
website to the notice of the prospective customers. When a topic is
typed for search, nearly instantly, the search engine will sift through
the millions of pages it has indexed about and present you with ones
that match your topic. The searched matches are also ranked, so that
the most relevant ones come first.
Remember that a prospective customer will probably only look at the
first 2 to 3 listings in the search results. So it does matter where
your website appears in the search engine ranking.
Further, they all use one of the top 6 to 7 search engines and these
search engines attract more visitors to websites than anything else. So
finally it all depends on which search engines the customers use and
how they rank your site.
It is the Keywords that play an important role than any expensive
online or off-line advertising of your website.
It is found by surveys that a when customers want to find a website for
information or to buy a product or service, they find their site in one
of the following ways:
1.First option is they find their site through a search engine.
2.Secondly they find their site by clicking on a link from another
website or page that relates to the topic in which they are interested.
3.Occasionally, they find a site by hearing about it from a friend or
reading in an article.
Thus it is obvious the most popular way to find a site, by search
engine, represents more than 90 percent of online users. In other
words, only 10 percent of the people looking for a website will use
methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules
in a ranking algorithm is to check the location and frequency of
keywords on a web page. Do not forget that algorithms also give weight
age to link population number of web pages linking to your site. When
performed by a qualified, experienced search engine optimization
consultant, your site for high search engine rankings really does work,
unless you have a lot of money and can afford to pay the expert. With
better knowledge of search engines and how they work, you can also do
it on your own.
How Do Search Engines Work
It is the search engines that finally bring your website to the notice
of the prospective customers. Hence it is better to know how these
search engines actually work and how they present information to the
customer initiating a search.
There are basically two types of search engines. The first is by robots
called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your
website pages to a search engine by completing their required
submission page, the search engine spider will index your entire site.
A spider is an automated program that is run by the search engine
system. Spider visits a web site, read the content on the actual site,
the sites Meta tags and also follow the links that the site connects.
The spider then returns all that information back to a central
depository, where the data is indexed. It will visit each link you have
on your website and index those sites as well. Some spiders will only
index a certain number of pages on your site, so do not create a site
with 500 pages!
The spider will periodically return to the sites to check for any
information that has changed. The frequency with which this happens is
determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents,
the actual content and the links and references for all the websites it
finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually
searching through the index which it has created and not actually
searching the Web. Different search engines produce different rankings
because not every search engine uses the same algorithm to search
through the induces.
One of the things that a search engine algorithm scans for is the
frequency and location of keywords on a web page, but it can also
detect artificial keyword stuffing or spamdexing. Then the algorithms
analyze the way that pages link to other pages in the Web. By checking
how pages link to each other, an engine can both determine what a page
is about, if the keywords of the linked pages are similar to the
keywords on the original page.
Submitting Your Website to Search Engines
If you have a web based business or if a significant portion of your
business is done on the web through your website, then the best
advertising and marketing is done by submitting to a search engine. No
amount of press release, newspaper or radio ad, banner ad, spam email
or newsletter will achieve the same results, although, maybe effective
in a small proportion.
Beware of companies that promise automatic submission of your website
to hundreds of search engines which are but only false promises. The
best way to submit your website for search engine ranking and inclusion
is to do it yourself or to hire an expert to do it manually, by
contacting the search engine companies and directories.
Before you begin to submit your website to search engines ensure your
websites are thoroughly designed to the professional quality using the
right key words, good graphics and pictures and the relevant content.
Do not submit websites that are incomplete. While submitting to a
search engine, make sure to provide information about your website,
keywords and any other information that may be pertinent, including the
name and contact information of your business.
Mere submission to search engine companies does not guarantee that your
site would be immediately listed and the ranking will be high. Because
there are thousands of new websites coming up every day and it may take
quite sometime before they take up your site for review by human
editors. One important factor to remember while submitting site is to
include a site map of your website which makes the crawling easy for
the web robots. Search engines like Google hardly considers submissions
without site maps.
There are many online companies that accept search engine submission
services. You can choose to do it yourself with a software package or
submission service you can find on the net. Do not use the automatic
Apart from the major search engine there are thousands of search
engines and directory companies, where you can submit your website to
as many companies as possible.
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
Kanicen is the owner ofWebsite Design Malaysia
At i1WebSifu, we provide Superior Quality and World Class Website
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