your site to the Open Directory
By Sumantra Roy
Getting your site
listing in the Open Directory (
http://www.dmoz.org ) is vitally important as far
engine positioning is concerned as Google gives a lot of importance to
listed in the Open Directory.
this article, we focus on how you can get your site an optimum listing
in the Open Directory. Even if your site is already listed in the Open
Directory, you should read this article to find out how you can get
multiple listings in the Open Directory.
you submit your site, go through your entire site and ensure that there
are no missing graphics, no links leading to empty or non-existent
and no "Under construction" symbols. Also, check for typos and
errors. Furthermore, your site must provide good content. If your site
contains links to various affiliate programs, you will find it
to get through. The Open Directory does not mind sites containing links
to affiliate programs, as long as you provide proper content.
now need to select the two most important keywords for your site based
on their popularity. If you don't yet know the keywords which are
applicable for your site, have a look at my article on "Choosing the
correct keywords for your site", available at http://www.1stSearchRanking.com/t.cgi?3319&keywords.htm
In this article, I have mentioned that
while selecting the keywords for your site, you should look at both the
popularity of the keywords as well as their competitiveness. However,
for the purpose of this article, don't worry about the competitiveness
- select keywords
only on the basis of popularity.
now discuss how you should write the Title and Description of your
site's listing in the Open Directory. You don't really have much choice
regarding the Title as the Open Directory insists that the Title be the
official name of your site. There is no way around it.
you write the description, your aim should be to make the Open
editor's job as easy as possible. You should not give the editor the
that he/she needs to edit your description in any way. The moment an
starts to edit your description, you risk having your keywords removed
description should be a single sentence which conveys what your site is
all about and contains the two keywords you are targeting as close as
possible to the beginning of the description. However, your description
should not just be a list of keywords - the description that you use
should be a proper sentence and should be grammatically correct.
here are the rules that you should remember when forming the
Make sure that the description
tell a visitor what your site is all about. Things like "Have a look at
our site" or "Welcome to my site" does not tell a visitor what your
Avoid hype of any sort. Avoid
using ALL CAPS or exclamation marks. Phrases like "The best web site
dealing with widgets!!" or "Offers the BEST QUALITY, CHEAPEST WIDGETS
you can find anywhere" are inappropriate.
Don't capitalize every word in
your description - capitalize only the first word. Of course, if some
words in the description are proper nouns, then you should capitalize
Write the description in the
third person. Don't say "We offer financial planning and credit
counseling services", say "Offers financial planning and credit
Don't make your description too
long - limit yourself to 15 words at the most. If you are lucky, you
may be able to get accepted with a description longer than 15 words.
the description, higher the probability that the editor will want to
Check your description for
typos and grammatical mistakes.
End your description with a
period. If the editor has to add the period to the end of your
may also end up editing the description, which is not what you want.
aim is to have the editor accept the exact description that you had
in order to ensure that your keywords are not removed from the
we come to how you can select the right category for your site. Go to
the Open Directory, and search for the two keywords you have
established. Does a particular category come up at the top for both the
keywords? If so, go to that category, and see whether the sites present
in the category are
similar to yours. Also see whether that category has a Description
a FAQ. Read them and find out whether that category is applicable for
site. If so, this is the category you should submit your site to.
different categories come up at the top for the two keywords, go
all the categories and find out which is the most appropriate category
the different categories.
some keywords, you will find that the Open Directory does not display
any categories. In this case, find out which category most of the top
belong to and submit your site to that category, assuming it is
for your site.
you have selected the right category, click on the "add URL" link at
top. Type in the address of your site in the first text box, the
name of your site in the next text box, the description that you have
earlier developed in the third text box and your email address in the
fourth text box. Although the Open Directory says that including the
email address is optional, I would recommend that you include it - if,
for some reason, your site is not accepted, the Open Directory editor
may want to tell you why your site has not been accepted.
to do if your site is not accepted
submitting your site, go to the category where you have submitted your
site every day and see when your site gets listed. If you find that
is not in that category, it may so happen that you have been placed in
different category. Type in your domain name in Open Directory's search
box and see whether your site comes up in the results. I have seen some
sites getting accepted within 1 day and some sites in about 2-3 weeks.
your site has not been listed after three weeks, then re-submit it to
the same category and wait for another three weeks. If your site is
still not accepted, then have a look at your site again. Does it
contain any missing images or links, links to empty pages or under
construction signs? Does it
provide good content? Does it have any spelling or grammatical errors?
you are absolutely convinced that your site is eligible for being
accepted by the Open Directory, then the fact that your site is not
being accepted may signify one of two things:
The editor of that category is
inactive, i.e. he/she has not been reviewing sites for a long time.
He/she is your competitor, and
does not want to list you.
this case, the first step is to write to the editor of the category.
Scroll down to the bottom of the category to which you are trying to
submit your site and click on the name of the editor. If that category
does not have
an editor, go to the category above that in the hierarchy. For
suppose you are trying to submit to the Computers: Consultants:
Systems category. At the time of writing of this article, that category
not have an editor. In this case, you should go to the Computers:
category and click on one of the editors there. Click on the "Send to
link, and in the Comments field, write a very polite message to the
Tell her that you have been trying to submit your site to the Open
and you have been unsuccessful. Give her the complete details of your
submission, i.e. the category to which you submitted, your URL, the
Title and the Description that you used and the dates on which you
submitted. Ask her as to whether there are any mistakes that you are
making and whether she would be kind enough to point out the mistakes
to you so that you can correct them.
after two weeks, you don't get any reply from the editor and are not
accepted into the Open Directory, then look for another category which
is applicable for your site using the method outlined earlier and
submit your site to
Multiple Listings in the Open Directory
you have already got your site listed in the Open Directory, you may
and get your site some additional listings in it. Begin by selecting
keywords which are different from the keywords you selected earlier.
Then try and locate another category which is applicable for your site
your site there with a new description which contains the two new
you have selected.
you are lucky, you may be able to get a listing in this new category,
especially if the editor of this category is different from the editor
of the category where your site is already listed. Again, if the second
category to which you want to submit your site is a regional category
(i.e. a category applicable to the geographical region in which your
company is located), that again
improves your chance of getting a second listing. Alternatively, if you
originally listed in one of the regional categories, then getting your
listed in one of the general categories is also possible, assuming
that the products or services you are selling are not intended for a
regional market only.
you have a much better chance of getting a second listing if you submit
one of the internal pages of your site to a different category
you can locate a category which is applicable for that particular
rather than again submitting the home page. Submitting an internal page
the benefit that the Title no longer needs to be the official name of
site. This allows you to include keywords in the Title. Before
one of the internal pages of your site, you should change the title of
page (here, by "title", I mean the Title tag of the page, i.e. the
that is displayed at the top of the browser window when the page is
to the Title that you want the page to be listed under in the Open
This improves the chance that the Open Directory editor will accept the
that you had submitted.
don't go overboard with submitting internal pages - you can be
for spamming. Don't start submitting any doorway pages that you have
- they will be rejected. Any internal page that you submit must provide
some unique content and must be relevant to the category to which you
submit the page.
by Sumantra Roy. Sumantra is one of the most respected search engine
positioning specialists on the Internet. To have Sumantra's company
place your site
at the top of the search engines, go to http://www.1stSearchRanking.com/t.cgi?3319
For more advice on how you can take your
web site to the top of the search engines, subscribe to his FREE
by going to http://www.1stSearchRanking.com/t.cgi?3319&newsletter.htm