You Do not Have to Go to Night School to Learn
Web Site Search Engine Optimization
Say the words web site search engine optimization
and many of us will reach for the extra strength Tylenol. The mountain
of information you seemingly have to digest in order to improve search
engine ranking can be daunting.
So why do people study web site search engine optimization like it is
the finals of a college exam? Because the overwhelming majority of
their (and your) site traffic will come from search engines. Optimizing
your web pages the correct way can increase the ranking of your website
and bring you more targeted traffic from people who are willing to buy
your product, sign up for your opt in email list or take some other
action. It also has the added bonus of increasing your link popularity
since many other webmasters will be very anxious to exchange links with
a high ranking site.
But do you really have to take a postgraduate course to learn search
engine optimization seo ? Not necessarily. There are some basic tweaks
that you can make right now to your web pages that have the potential
to increase your search engine rank.
1. Web Site Content
If you want to know how to take some of the complexity out of web site
search engine optimization this is it. I am sure you have seen many a
site with dazzling graphics and awesome multimedia slideshows. None of
that means anything, without good unique web site content. Have at
least a minimum of 300 words per page. Also make sure your text is in
HTML which stands for Hypertext Markup Language. Don't let this throw
you. HTML is the way search engines read your webpages. If you want to
learn html, I recommend the website of Dave Kristula at davesite.com .
The main thing to focus on is writing quality useful web site content
that will please your visitors as well as the search engines.
2. Keyword Search Terms
This is the reason eighty percent of your site traffic comes from
search engines. If the internet is the information superhighway then
keyword search terms are the guide posts. Choosing the right ones can
be a science all its own. Use the free overture keyword (keyword)
research tool to find terms relevant to your site content that people
are looking for. Higher search results mean more competition. There is
plenty of profit to be made in utilizing keywords that get anywhere
from 500 to 5000 searches per month. You should then compile a list and
use these keywords on every page of your website including the title.
However do not go overboard. Keyword stuffing is a red flag to the
search engines. It reminds them too much of the many automatic website
builders that scrape content from other sites and create web pages
overloaded with keywords and little else. Keep focused on providing
useful information and use the keyword search terms where relevant.
3. Meta Tag Optimization
Five years ago, I would have told you meta tag optimization was
essential to your webpage. Nowadays search engines rank the importance
of meta tags very low. Some do not consider them at all. So why use
them? Because even if they a make up a small part of a search engine's
ranking formula, that is an extra advantage for you.
Meta tags are usually located at the top of a website. Just open your
webpage in a browser window, click view on your menu bar and then
select source. This is the HTML version of the webpage. You can also do
this with FrontPage, Dreamweaver or any other web site building
software. Find where it says meta name= keywords content and place your
keywords between the empty quotations. Do the same with meta name =
description and place a brief site description between the quotations.
Meta tag optimization may have lost much of its importance but every
little bit helps.
A good search engine ranking is important for any online business.
While there is a lot to learn concerning website search engine
optimization, just start with the simple steps we mentioned above. Keep
in mind that if you give any web site search engine precisely what they
want, they in turn will reward you with more site traffic and customers
ready to take a look at your offer.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Daryl Campbell invites you to get more free tips,
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