Using Social Media For Online Reputation
For any company online or offline reputation is
very important especially nowadays when people search for reputation of
a company before buying any product or service from them. You can't
ignore online reputation factor. Even if you are not dealing with
online customers then also a bad reputation at any good site can down
your business considerably. How you'll understand that your site has
bad reputation? Search for your domain name i.e. domainname.com or just
domainname at Google, if you find some results from ripoffreport,
complaintsboard.com, complaaints.com such sites within top 10 results
then you are in trouble. You might have even noticed decrease in sales
recently, all due to those results. Smart visitors of your site might
have Goggled your business name and might have seen those bad reports.
These reports are not always true since those sites don't have much
control about complaint poster. Though some of them are fake but it
might be eating up your business. In this situation one needs
reputation management service.
Which social networks can help me
One of the most influential method of creating
reputation is to create profile in the name of your business at sites
like myspace, facebook, twitter. There are lots of other social media
sites also. Now why sites sites like these? because they allow to
create a profile of your business name and you should have a url like
twitter.com/domainname.com or just twitter.com/domain. Since these
sites have huge reputation and popularity so it's highly likely that
with 10-20 incoming links to these urls should bring these sites up in
search engines. Search engine like Google always show sites according
to their reputation. Since twitter, myspace, facebook kind of sites
obviously have greater reputation than sites like ripoffreport.com,
complainsboard.com so those urls will obviously come higher than those
bad ones. Your aim should be to push back those bad ones to 3rd pages
since it's highly unlikely that your visitor will go through to 3rd
page to see your reputation.
Consider these before you think you
are doing everything right.
Once you signed up for social site accounts then
you have to go through these...
1. Complete your online profile in every possible
way you can do it. It's a good practice to put picture and videos of
your site to let your visitors know about your company and they realize
your site is not just an individual; it's a fully fledged company.
2. Create friends and followers by joining their
network or by sending mail or im (instant message). Sometimes online
friends/followers can help your site by publishing your company info to
their site or to blogs of someone they know.
3. You should work on getting lots of followers by
publishing latest industry news or trends. Social network visitors are
hungry for new topic or content. When they'll see that your account is
getting updated frequently then they'll put your account to their
followers list. What's more? You’ll get a juicy link from your follower
url like twitter.com/john-doe.
4. Important Observation: You
need to build few links for each of your online profile to let search
engines know about your profile quickly. 10-20 links for each popular
profile should be enough.
If you do these steps correctly as described then
you not only should dump all of your bad reputation in pretty fast time
but also would open up channel for your site to get more visitors than
now from bespoke social media sites.
Article Source: http://www.articlesbase.com/smo-articles/
About the Author
Author is well known seo and social media
optimization expert in India. He also owns webpromotioner.com a well
know Seo Company
in India which has online presence since 2005. Kausik Dutta
and his team has helped more than 600 companies to achieve top ranking
and build online reputation through their ethical seo and social media