Importance of SEO and Social Media to Increase
The world as we know it has changed forever with
the emergence of the Internet. We now have access to people, places,
technologies and information through a single click.
Search Engine Optimization (SEO):
SEO represents a science, which is most important
and effective science existing on the big world of "Internet". Making
the word out on the online platform, would prove a huge plus in your
Engine Optimization plays the most significant
role in increasing the targeted audience to the website. Quality
traffic drawing towards your website indicates the number of visitors
and also their interest in your products or services the company offers.
SEO has a strong back-end in its flourishing by
gaining more visitors and converting them to valuable customers.
SEO services helps in climbing up the ranks in
various search engines. As the most basic thing goes as to how many
visitors have visited their website, so the company can count what
return on investment of their services.
It can be simply termed as using certain
techniques to make search engines rank your website high and in turn
increasing traffic towards the website. This ranking brings the
visitors pulling to your website. When they search with any key phrase
or word related to your website content, it will be brought up in the
search engine results pages, shortly termed as "SERP". Depending upon
the relevant content of website, it will be placed in the rankings
SEO yields output depending upon the content too,
which should be relevant as your website i.e. related to the products
Keyword Optimization is another vital
constituent as the content should be based upon the most likely used as
well as searched keywords, which will result in natural organic traffic
being generated to website.
Recent research has shown that almost 70% of users
access the Internet for social networking. That's the power of social
media participation! It helps you build new relationships and networks,
strengthen existing relationships, meet likeminded people with the
similar interests, create brand awareness, inform customers about new
products and services, get feedback from clients to improve your
business and customer relations, increase customer loyalty, know your
customer base better and target them more effectively, win new clients,
generate direct sales and establish a reputation as a forward thinking
Social Media methods you can bring high
traffic to your site. They are of two kinds one is primary traffic
where you get direct visitors from social networking sites and then we
have secondary traffic, which is actually indirect referral traffic
from websites which is linked to and send you visitors. By becoming
popular on top social networking websites can boost your site traffic
visibly and bring you large number of links, sometimes may not even be
relevant, yet useful.
Social media is more than just a buzzword. There
are opportunities and measurable results that it offers that can be
extremely beneficial to companies of all sizes.
SEO is not magic and there is no magic bullet
either. SEO is a long term marketing strategy with high ROI
opportunities. Because of its long term commitment necessary, is a well
formed strategy key to success, a strategy that is followed and
verified and scrutinized along the way. The good thing about social
media is cost effective, and it takes less time to reach out to
customers and has endless possibilities.
Thus, such innovative web practices offer an arm
for the promotion of your business, to reach potential customers and
eventually boost sales.
So what are you waiting for?
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Nirali Kapoor is E-marketing Manager, expert in
seo, sem, smo,
social media optimization, ppc,
Keyword Research Service, internet