Guide to SMO (Social Media Camapign)
With the advent of SMM (Social Media Marketing),
it has become essential for every company to look into SMO (Social
Media Optimization). Also, the seo experts all around the world have
started indulging into social media traffic generating techniques. With
all the huge clutter of social networking and web 2.0 sites on www, the
biggest question that comes to mind is – how one should proceed to
execute a Social Media Optimization camapign for a corporate web
site/client ? Here is a short and simple SMO guide for you all:
I think I shall start with the definition of Social Media Optimization,
It will be helpful for the begginers:
According to Rohit Bhargav, (the inventor of this term) the concept
behind Social Media Optimization or SMO is simple: implement changes to
optimize a site so that it is more easily linked to, more highly
visible in social media searches on custom search engines (such as
Technorati), and more frequently included in relevant posts on blogs,
podcasts and vlogs.
According to Wikipedia: SMO is one of two online methods of website
optimization; the other method is search engine optimization or SEO.
Its more of Viral Marketing where your Site's popularity increases with
Word of Mouth Approach Methods include Blogging, Blog Commenting, RSS
Feeds, Press Releases, Submitting News to Sites like Digg, Delicious
etc., User Rating, Participating in Discussion Forums and Creating
Profile in Social Networking sites like Twitter, Facebook, Friendfeed
One should take care of the point that Social Media Optimization or SMO
takes important part in making a brand of your Website/Product/Services
so it is very crucial method of marketing online.
Steps, you can follow (Please note that some of these steps will also
help you in terms of Search Engine Optimization):
1. Create Your Company's Profile in Social Networking sites like
Twitter, Facebook, Friendfeed etc. Don't do overly promotion and try to
do mix of (20-80 ratio) promotion and helpful tutorial/news.
2. Setup a Blog with your company domain like blog.domain.com or
domain.com/blog and start writing about the topics related to your site.
3. Post relevant comments (leaving your site's url with anchor text as
your Company Name) on related high quality blogs (don't worry about
nofollow or dofollow). If they are dofollow, it will help in SEO as
4. Post your Site's RSS Feed to RSS Feed Direcotries – Check the Full
List of RSS Feed Directories
5. Write a Press Release (at least once a month) and submit it to Press
Release sites like prweb.com (paid), prlog.org, free press release,
press about etc.
6. Submit the Press Release or Blog Post URLs at sites like digg,
delicious, reddit, ready2beat, mixx etc.
7. Register at the forums related to your product or services and
participate in the discussion. Try to help fellow members there. Use
Signature Link to Advertise your Website.
8. Add Social Media sites Widget in the blog.
9. Add your Blog to Blog Search Engines/Directories like technorati,
10. Create some video tutorials and post on video sharing sites like
youtube, dailymotion, break, vimeo etc. Watermark your Site's URL in
Article Source: http://www.articlesbase.com/smo-articles/
About the Author
expert India providing seo/sem & smo
services. Search Engine Optimization (SEO) is a vast field and also
very complicated as its based on the regularly changing search engine
algorithms or search criteria. SEO expert India
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