Using Social Media for Marketing: Can SMO Replace
For those who have invested any time on the
internet, you realize by now that using social media for marketing has
started to become by far more effective than Search engine optimization
(SEO). Social Media Optimization which is known as (SMO) can benefit
your organization by providing an additional channel of customer
support, a means to gain customer and competitive insight, along with a
method of managing your reputation online.
that will ensure social-media marketing success is to make sure of its
relevance to your customer, the value it provides them, and the
strength of the foundation on which it is built. By using social media
for marketing you will see that it is an cost-effective method of
advertising through social channels along with media releases that will
attract a huge amount of visitors to your website. Whether you want to
market your products, publish the business updates, press releases,
social marketing is the highly effective method that will earn you
profits on a long run.
Customer loyalty is most
effective when your customers can feel engaged with your company. When
companies are using social media for marketing, it helps put this
"human face" on their company and builds trust, which builds
relationships. Customer expectations are huge and brands are failing.
Trust has switched from institutions to friends, and the barriers to
the flow of information have faded. Customize your messages in such a
way that is appropriate in your target market. Also, popular sites in
one market might not be as popular in another. Businesses use social
marketing and when used effectively are better able to connect,
interact, and respond to the needs of their customers. It helps them
reach their ideal target market and by doing so results in heightened
brand awareness, better customer service and increased web-presence.
We are now seeing that
companies are no longer the one-way communication houses trying to
force us to buy what we don't need. We are now a player in that
conversation and today's development of online social-media is but an
extension for that craving to be heard, to play a part and even lead.
Companies are finding that consumers are no longer searching their
websites for information, but are using social media for marketing.
Whether a company is large or
small, no one can afford to ignore this growing presence in our lives.
Using social media for marketing is not only cost-effective, it will
help you to grow your customer base by taking part in two-way dialogue
with your customers. You are now able to shape your products and
services based on real-time customer feedback and you can drastically
improve your customer service by responding quickly and easily to any
queries, questions or concerns people might have. In addition, using
social media for marketing purposes allows you to reach out to existing
customers and to find new ones, and it also makes it easy for the
people you reach to spread the message on to their online friends.
Paid advertising can pretty much
be done in congruence with social media marketing. The goal is to drive
a highly-targeted audience to your site through paid advertisement on
other sites. This will only work if you have optimized your site to
convert. If you're driving qualified traffic to your site, but your
landing page is not optimized to convert this traffic, then you will
lose a lot of advertising dollars.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
Internet Marketing is quickly becoming a sought
after business that an anyone can be successful in. From college
students to the unemployed, if you want something bad enough you must
work for it.