Social Media Newsrooms: the Ultimate Web 2.0 Tool
for Your Business
Imagine having just one place to send the media,
prospective clients, book reviewers, or anyone who wants to know all
about you, your business, or your booka place where they can:
* View all your major media coverage.
* See all of your past and present press releases.
* Look up all of your past and future events.
* Read and link to all of your book reviews.
* Download multimedia material like photos, company logos, podcasts,
* View bios on each key person in the company, along with links to
their social or business networking profiles like LinkedIn, Facebook,
Myspace, Second Life, etc.
* Check out your own purpose-built del.icio.us page linking to other
sites relevant to your business.
* Subscribe through RSS feeds to any portion of information on the site.
* Share any content of the site with their friends or colleagues, via
email or by posting to social bookmarking indexes like del.icio.us or
Digg with one click.
* Send you an instant message using AIM, Yahoo Messaging, MSN, Skype,
* Link directly to your latest blog posts.
* Search the site or the entire Web using either Google or Technorati.
* Link to other blogs or Web sites that are relevant to your message.
* See all Technorati tags related to your content.
* Comment directly on your media coverage, press releases, and events.
That place is a Social Media Newsroom (SMNR). Similar to a traditional
online newsroom, it lists media coverage, news releases, events, media
contact information, and so forth, but also includes social media and
Web 2.0 elements that allow visitors to share and interact with its
The SMNR fulfills this traditional purpose while taking advantage of
the tremendous indexing opportunities social bookmarking and RSS feed
services like Technorati, del.icio.us, Digg, and Feedburner provide.
Imagine that every entry made in your newsroom (all of your media
coverage, press releases, bios, photos, vidcasts, podcasts, events,
etc.) was not only indexed in Google and all of the other search
engines, but also in popular bookmarking and RSS feed
servicesaccessible by millions of bloggers and Web surfers. This is
the true power of the SMNR for entrepreneurs, small businesses,
authors, and small pressesexposure.
This fantastic exposure is a byproduct of the original reason the SMNR
was created, but it has grown beyond a mere electronic repository. It
has become the blueprint for the new mediaa media that understands
multimedia and wants a one-stop shop for every bit of material they
will need for their coverage. This new media wants something that is
fully downloadable and print ready, easily shared with their
colleagues, with links and searches that will lead them directly to
more relevant information. Most important, though, they want a place
that welcomes their comments and invites interactivity.
If you already have a Web site with most of these features, you might
wonder why you need a newsroom. First, a newsroom tells the members of
the media and prospective clients that you are making a serious effort
to make their jobs easier. A social media newsroom is akin to a press
release, in that standardization is essential to allow for easy
navigation and content extraction by the media.
Second, as mentioned earlier, a social media newsroom (if built using a
platform such as WordPress) means that each entry in your newsroom,
from a press release to a simple image, can be automatically indexed in
search engines, RSS feed indexes, and social bookmarking services,
since each entry is itself a separate page of sorts. This means someone
can find your site by running into your company logo image, by
searching for a blog on the subject of your business expertise, by
looking up relevant sites tagged in Technorati or del.icio.us, or by
searching for RSS feeds. Think of it this way: You can have one lottery
ticket in the pot or one hundredyou figure the odds.
But, a social media newsroom should not replace your existing Web site.
You still want a place for blogging and to have a more traditional
place to present other information. You will also do all of your
"selling" on your Web site. Your SMNR is not a sales tool! Your
newsroom is meant to be a neutral place to present all of your media
materialsjust like a mega-press release.
Many small businesses or entrepreneurs may not have enough media
coverage yet to justify a complete newsroom, but that does not mean
they can't take advantage of social media optimization. These
businesses and individuals should consider building their Web sites
using a blogging platform like WordPress to power their sites. This
provides all of the benefits of social bookmarking, RSS feeds, etc. and
is a very easy way to build and maintain a feature-rich Web site. Of
course, the perfect scenario would be to have both!
Article Source: http://www.articlesbase.com/computers-articles/
About the Author
Deltina Hay is the principle of the companies Dalton Publishing
and Social Media
Power. She has worked in programming and Web development for 25 years.
Ms. Hay's graduate education includes computer science, applied
mathematics, and psychology.