Social Media Optimization
What is Social Media Optimization?
The implementation of changes in order to optimize
a site so as to increase its visibility in social media searches (on
custom search engines like Technorati) is called Social
Media Optimization. The website is henceforth included in
relevant podcasts, blog sites, bookmarking and vlogs. These are the
initiatives of web 2.0. It has opened a new horizon for Internet users
by converting 44% users into content creators.
There are different methods of Social Media
Optimization. They include ‘RSS feeds’, adding a “Digg this” button, or
even blogging. The other methods are incorporating third party
community functionalities (this may include YouTube videos and Flickr
Social Media Optimization vs Search
There is a difference between Social media
Optimization and Search Engine Optimization. The primary function of
the SMO is to drive the traffic from sources other than search engine
so as to improve search ranking.
Social Media Optimization and Viral
Marketing: Social Media Optimization is similar to
viral marketing (in some ways). It is a process in which use of
networking, sharing websites, photos and videos helps in making friends.
Uses of Social Media Optimization:
There are numerous uses of Social Media
Optimization. They are the following:
- Increment of your linkability: The
priority of your website is to increase the linkability. There are
numerous sites which can be called static. That means, the sites are
not regularly updated but are used as storefront. In order to optimize
the site, the linkability of the content should be increased. The
linkability of content is increased by adding a blog or creating a
white paper or though pieces. This can also be done by simple
aggregation of the content into a useful format.
- Tagging and Bookmarking made easy:
There are many ways of tagging a page. The most effective one is to
include a list of relevant tags in the social bookmarking sites and
suggested notes for a link. Another way is to use the “add to
del.icio.us” (like this) button.
- Rewarding inbound links:
The inbound links are immensely helpful in creasing the visibility of
your website. It is a barometer for measuring the success of your
website. So, when you reward the inbound links, the visibility quotient
of your website increases by leaps and bounds.
- Content must Travel: SMO
is not just about making changes. It is about your portable content
like PDF, video files and audio files. They are submitted to relevant
sites so that your content travels beyond the calculated horizon and
helps in bring back desired links back to your site.
- Encouraging mash up:
RSS (Really Simple Syndication, which is called web feed) syndicates
the content and makes it simple for others to create mashups. This can
augment your content and drive traffic.
Article Source: http://www.articlesbase.com/smo-articles/social-media-optimization-574419.html
About the Author
Media Optimization - is basically done through social media
websites and online communities like Myspace, YouTube, Digg, Facebook
and lots more.