Social Media Optimization(SMO) – An Overview
What is Social Media Optimization?
Social media optimization (SMO) consists of a set
of methods for generating traffic on any website through social
networking websites, business networking websites, online communities
and blogs (macro blogging as well as micro blogging). These methods
exploit the customer base that the target social media / business
networking website already have and belong to common interest group
with the website that is being promoted.
We all are aware of the social networking websites
like orkut, facebook etc. These websites provides platform to interact
with other users, create groups for common interest, share ideas, share
profiles and many more.
How can SMO benefit me?
- SMO is a great tool due to its penetration in
the target markets.
- It does not cost money to run a SMO campaign.
- SMO is a good tool for branding
- SMO can do wonders for direct sales, direct
marketing of products and services
- What are various methods for SMO?
- Creating RSS feeds
- Placing Social News buttons
- Setting up a blog (Macro Blogging-e.g.
blogger.com , wordpress.com)
- Micro blogging through twitter
- Incorporating functionality to add third party
community tools like videos, images (youtube.com)
- Active participation in community forums and
discussions with meaningful inputs
List of websites which can be helpful in Social Media Optimization
Measuring ROI for Social Media Optimization (SMO)
Measuring ROI is important in any marketing campaign / advertising
campaign you undertake. Similarly in SMO too it is important as based
on this one can allocate efforts and invest time in sustaining the
Again, the goals matter in computing ROI for SMO
campaign. The goals can be
- Generating direct sales
- Brand Building
- Generating Leads etc.
For generating direct sales, one can incorporate
small software code to detect the source of traffic and associate it
with sales if any comes from the visits.
For brand building, one needs to follow the depth
of penetration in business / social networking website.
Summary: SMO can be
a very useful tool to generate the traffic for any website if used
effectively. There is no cost associated with SMO methods but it
requires sustained efforts for generating quality leads.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
Himanshu Singh, Partner Himshilp- Internet
Marketing Consultants have over 8 years of experience in Internet
marketing services like SEO, SEM. http://www.himshilp.com