Useful Search engine optimization terminologies
engine optimization is a set of procedures adopted to improve
the chances of a website appearing in the initial couple of pages in
search engine results. Search engine optimization can be offered both
as a standalone service focusing on optimizing the keywords, adding
relevant content or link
building as in an existing site, or as a comprehensive
service right from the web building and development stage for new
upcoming sites. The strategy for optimizing any site depends on the
products or services it provides. It is largely important to understand
how search engines view and rank a particular website. Being automated
software, they are mostly text-driven; i.e. they crawl the web from one
site to another via links and view the keywords to get an idea on what
the website is actually about. Later, they index the site in their
database as per its relevance and later retrieve it whenever the
relevant keywords are searched. Search engine crawlers are unable to
make sense to add tons of such items on your website just to increase
its visibility for search engines.
While going for search engine optimization
measures for your website, it is very important to know the various
terminologies which are related to search results, and affect the
visibility of the website, so that you know for sure where exactly you
need to focus to make your website more search-friendly.
engine marketing: Also known as SEM, it involves
marketing of yourwebsite through search engines. It involves online
organic search engine placements and pay-per-click advertising through
Google AdSense advertising.
It is an abbreviation for Search Engine
Research Panel, which denotes the organic search results which are
displayed whenever we type a keyword in the search engine.
text: It is the text which is hyperlinked to take you
to another web page. The number of inbound links a particular website
gets from other trusted sites is an indication of its popularity and
reliability. It plays a very significant role in improving the Google
search ranking of the recipient web page. However, excessive stuffing
of links with the same anchor text on the same website is taken as an
indication of poor search engine optimization, resulting in banning of
the site by Google.
In SEO terminology, back links mean the
number of inbound links that connect from another site to yours. They
are important because they measure the popularity your website enjoys
amongst the web audience. Backlinks can be good or bad. Backlinks
obtained from reputed websites hosting a theme similar to yours is
considered good, and helps in boosting your page ranking; while
backlinks from shady places like link farms are likely to harm your
prospects of building up respectable link popularity.
exchange: In link exchange, two or more websites place
each other's links on their web pages. In reciprocal link exchange, two
websites interlink each other. Three way link exchange programs are
also possible, wherein website A links to website B, website B to C,
and C links back to A. Generally, such types of link exchanges are hard
for Google search engine to track. Google search engine generally
places less weightage to reciprocal and closed loop links, as these are
often the result of link trades and do not portray the actual website
quality. Google looks for quality one way links to decide on the
rank (PR) is Google's patented procedure of assessing the
importance and relevance of a particular website. Though the exact
methodology adopted by Google to arrive at a page rank is not clear to
anybody, it is clear that Google provides a decent page rank to sites
having healthy link building policies.
Keywords are the most important on-page SEO
factors for any website. Search engines match the website's keywords
against search strings. It is therefore of utmost importance to
optimize your website for the proper keywords. With millions of
websites offering the same products and services, it is next to
impossible to achieve good page ranks with a single word search string.
It is also quite difficult to let the reader know about your website
with a single word search string. To achieve good results in keyword
optimization, go for 2-3 word search strings which tend to aptly
describe your product. Also think from the customer's perspective to
find out what keywords are likely to be searched more, and use them
properly in your website content.
By getting yourself acquainted with all the
terminologies used in search engine optimization techniques, along with
the role each term has to play in getting good visibility and quality
traffic to your website, you can suitably optimize each factor in your
favor to gain prominence in search engine results, and in the bargain,
boost your online sales quite remarkably.
Article Source: http://www.articlesbase.com/seo-articles/
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