Natural Search Engine Optimization or
The internet is literally like having the world at
ones fingertips. Not only does it provide families a cheap way to stay
in touch (e-mail and instant messaging), it allows students to cram for
finals and write last minute papers in the middle of the night, long
after the library has closed, but the internet is suddenly a way for
the smallest business to break into a global market.
Let's pretend that you are the owner of a small novelty store in a
small rural town in the Midwest. Most of your merchandise is handmade
trinkets and crafts created by the residents of the small town (on
commission so the up front cost of most of your merchandise is
minimal). Although business is slow during the winter months during the
tourist season you turn a tidy profit. One day as a Chicago tourist
purchases a photo of the late afternoon sun glinting off a herd of
sleeping cattle she mentions that she wishes you had a website so she
could purchase quaint Christmas gifts for her family. As she leaves the
story, her wrapped photograph tucked under her arm, you stare at your
The internet could be a cheap way to increase your profit margin. You
already have your physical business, a website would simply be an
addition. You look at all the pretty knickknacks arranged throughout
the store. If you expanded your business to include a website you could
sell mid-western trinkets all over the world. It wouldn't take that
much time. You have a friend that would design and teach you how to
manage a website for free. You could answer questions during the slow
times when you're not doing anything anyway. It would be a win-win
In theory you're correct. A website could be a lucrative addition to
It is possible to design website, register a domain name, and submit it
to a website. But what happens next. Just like the physical shop the
website will not do any business if there isn't any traffic. No one
will visit your online store if they don't know about it.
The chances are good that your regular customers will probably check
out your website, the ones that made items you have featured will
probably tell their friends and families about it, but the chances are
good that they won't buy anything, why should they pay for shipping and
handling when they can drive a couple of miles and purchase it directly
from you. Your tourist customers might buy from your online store but
only if they know about it and since you probably waited until the slow
season to create your website it will be months before you can tell
You could look into natural search engine optimization services or a
natural search engine optimization specialist to help with your search
engine rankings. You might even want to consider something called
Pay-per-click is a search engine that bases its rankings on something
that is called a bid position. A website owner bids for an elevated
position in the ranking when a certain keyword is typed into the search
bar. The higher the bid, the higher the ranking.
Businesses that use pay-per-click prefer it to natural search engine
optimization services because it's an easy efficient way to improve a
sites ranking and increase its traffic. Pay-per-click also lets
webmaster maintain control over the search engine campaign.
People who for go pay-per-click to engine natural optimization search
say that the cost of pay-per-click is too high.
Newer is not Always Better When it Involves Search Engine Optimization.
We live in a world where everybody wants the latest and greatest,
somewhere along the way we have come to the conclusion that the newer
something is the better. If we are buying a CD it has to be the latest
release from the new one hit wonder, we don't care if the song writer
couldn't tell melody from harmony or that the singer is incapable of
carrying a tune, all that matters is that it's new. Each fall hundreds
of people scramble to get to car dealerships, frantic to drive the next
years models, barely capable of waiting for them to be unloaded off the
truck, it doesn't matter if we are six months behind on car payments on
last years model which is in perfect running condition, we're blinded
by all the bells and whistles that the new cars have to offer. People
will stand in a long line, overnight, in an electrical storm to simply
to spend an unhealthy amount of money on the latest electronic gadget
just because it is brand new, we don't care that in just a few months
it will be a fraction of the cost, we have to have it now.
Even internet service suffers from the right now syndrome. For years we
were content with dialup service. Sure it was slow but it was that or
nothing. Heck we hardly noticed that it took hours to download a
simple, days to upload a couple of pictures, download a video... that
was practically unheard off. We didn't know any better. Now that the
world has found out about all the new options for internet service we
have to have that. It doesn't matter that it is double the monthly cost
or we have to default on are student loans in order to purchase the
necessary equipment. If it is cordless, faster, and designed with the
latest technology we have to have it...right now.
We don't care if the old stuff is made with better materials, last
longer, and is cheaper. In our minds old equals junk.
Search engine optimization is one spot where we should force ourselves
to shed our weird inhibitions about old stuff. When it comes to search
engine optimization, age rules over youth.
Search engine optimization is the art and science of making web pages
attractive to the search engines. The more attractive a web site
appears (search engines are attracted, not to beauty, but to
repetitious algorithms) the higher it ranks in the search engines
search result. A low ranking could potentially be the kiss of death to
an internet based business because studies have shown the internet
users seldom look past the second page of hits.
Search engines use web crawlers to determine a websites ranking.
Older websites and the webmasters who manage them have had more time to
develop and maintain their algorithms. They are already itemized and
ranked by the search engines, in some cases it can take three months
for a web crawler to get around to spidering a brand new website that
has been submitted to the search engine, old sites are already
appearing and gaining customer recognition. If an older site has been
around long enough to have earned a loyal customer base, even if a
shuffle in the rankings causes the aged web site to be bumped from
prime ranking position, loyal customers will still look for it.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Jeff Casmer is an internet marketing consultant
and work at home business owner. For more information on search engines
optimization please visit his "Top Ranked" Improve
Search Engine Rankings Directory gives you all the
information you need to Work
From Home in the 21st century.