Organic Search Engine Marketing for Online
Whereas a White Hat SEO company uses a
content-based approach and does not violate the terms of service of the
major search engines, a Black Hat SEO company uses a largely technology
driven approach and ignores the terms of service with search engines.
However, a White Hat SEO company is favored for being ethical and a
Black Hat SEO company is shunned for its rogue behavior and practice.
There is no consensus among SEO professionals regarding whether Organic
SEOincludes some black hat practices or not.
Organic SEO and Approach Regarding
The best effort towards getting links from other
higher page rank websites is to make the website worth for others.
Inbound links are critical to the success of organic search engine
optimization campaign. There are two ways to get inbound links, the
first one is Reciprocal Links which one can get by exchanging the links
with other websites; the second, one way link which can be bought from
other websites. However, there is third and the most effective way
wherein there is no requirement for reciprocal link and that too for
free. This sort of link can be obtained only once the website has
higher page rank and enough visitors.
Ideally, a professional
SEO company seeks industry specific
directories to submit the website of client which is apart from the
general directories such as Yahoo Directory, the Open Directory
Project, Business.com, etc. However, a true approach is to use organic
SEO which means evolving client's website into something that holds
actual value to the client's prospects. Organic SEOis more beneficial
in the long run than the artificial methodology of trying to garner
incoming links which the concerned website does not truly deserve.
Organic SEO and Content
Content definitely is a leading factor in SEO for
the reason that most of the internet users use search engines to
fulfill their requirement of information. Therefore, if the content is
informative and quenches the requirement of the visitor, chances are it
would be high in page rank. Some technical maneuvering such as
cloaking, redirects, multiple sites, key-phrase stuffing, hidden links,
etc are used for search engine optimization purposes by some SEO
companies, but they are not beneficial for a website in the long run.
However, a company claiming to be an organic
SEO company does not employ such
Organic SEO and Creation of Valuable
There have been times when all the maneuvers by
SEO experts who claimed higher pages ranks with technical inputs rather
than organic SEO fell down once the algorithms of search engines
changed. Thus, there is no guarantee that cashing on loopholes in
search engines and their ranking system can guarantee for long term
advantage. However, an organic SEOdefinitely can serve for long time as
creates valuable resource for users.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
SEOGenies is a leading professional SEO service
company which provides internet
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