3 Search Engine Optimization Rules That You
Should Follow
Author: Theresea
Hughes
Search engine optimization is the single number
one way to get high traffic to a website. Sites which rank in the top
of search engine returns for popular search engines get many times the
amount of traffic as sites which rank farther down.
So whether you just have a website you want to get
traffic to or you have a product site you are looking to increase
traffic to, there are some simple search engine optimization rules to
follow which will help you make the most out of those keyword searches
that millions of people run every day.
Follow the Search Engine
Optimization Rules of the key Search Engines – If you
do not know what the guidelines are about correct search engine
techniques, you need to find out.
If you break the rules, you might think you are
outwitting the search engines in the short term, but your websites are
guaranteed to suffer from no indexing or being dropped if you try to
take short-cuts, especially if you believe the promotional sales
letters put up by some self-proclaimed Gurus.
You need to learn the Search Engine Optimization
Rules to develop the best SEO techniques, such as using relevant
returns and appropriate keywords since they can become indexed. You
will notice sites such as Wikipedia ranking near or at the top of
almost all relevant search engine returns.
This is because they have been indexed as having
accurate and relevant content. The search engine wants the user to have
the best experience possible, so these sites are almost always at the
top.
Creating a Site Map is very important to all the
top search engines, and then you need to notify them of the url where
they can find your site map.
Creating a Blog on your site, that pings the
search engine whenever your site is updated with new content or
specific blog posts, is essential in today’s www environment.
Make sure you are fully utilizing the free website
services of network sites like Squidoo, Geocities, MySpace, Facebook,
Twitter, Delicious, Stumbleupon and similar. They provide good high
Page Rank linking to your site, and a flow of interested readers who
click through to your site as well.
There are many, many online sources where you can
learn for free how to use these to optimize your website. You can also
use YouTube and similar video sites to promote your site. You can use
your free Windows Movie Maker software already on your computer! Just
add some graphics and you can record a message or just load some jazzy
music as a soundtrack. It really can be fast and fun to create witty or
dramatic videos, and they may become ‘viral marketing’ tools for you as
well.
You can also create free eBooks and reports that
your visitors can download from your site to make it more ‘sticky’ for
visitors, as search engines also pay attention to how long your visitor
stays on your website when they create rankings. If you load the free
book also to Scribd.com the search engines index the book, and the tags
you loaded there. Sometimes Scribd will index your new book within 30
minutes of you loading it!
Remember Every Page – Every
single page counts when considering the search engine optimization
rules. While the home page may be the one you focus on, it is important
that all relevant pages take advantage of search engine optimization
rules so that people have an even greater chance of coming across your
content.
Make sure you fill your tags and titles on each
page with relevant search engine keywords.
Check every page to make sure you don’t have any
broken internal or external website links, or broken graphic links as
search engines loathe this problem.
If you are not an expert in preparing html code,
you need to buy software like Dreamweaver to be able to follow the
search engine optimization rules, as they react badly when your code
breaks them.
Keep It Natural –
One of the most important things to remember is to keep your content
natural. Basic search engines optimization rules require you to fill
your content with keywords in order to rank high.
But if that content comes off as spam or is
impossible to read because it focuses only on keyword percentage, the
site may be indexed as spam with search engines, ruining your ranking.
You want to have a site that appears to have been written for an
intended purpose other than simply ranking high. Relevance is key, but
natural flow is what keeps people coming back.
If you follow some of these simple search engine
optimization rules, you will find your rank quickly rising in search
engine returns. If you follow some of these simple search engine
optimization rules, you will find your rank quickly rising in search
engine returns. You can also watch your progress in SEO by keeping an
eye on your Alexa.com Rankings as that is updated daily, and gives you
plenty of warning if your sites are slipping in their performance and
rankings.
They have numerous bots working for them, crawling
the web and determining how content should rank. If you follow these
search engine optimization rules, you will surely have a site which
returns at a high rank with relevant content.
To ensure your site is following all the search
engine optimization rules, and you are a ‘newbie’ to website building,
it may be best for you to hire the services of a SEO consultant so that
you can learn from an expert.
Article Source: http://www.articlesbase.com/seo-articles/
3-search-engine-optimization-rules-that-you-should-follow-933907.html
About the Author
If you are looking for safe SEO strategies to help
you increase the visitor traffic and profitability of your website, you
can get helpful tips from our free search engine
optimization rules guide here: http://www.squidoo.com/search-engine-optimization-advantage