The Social Media Manager and His Role in Social
Social Media Marketing (SMM) is more than just a
buzzword or phenomena. Social Media Marketing is marketing of the
future; where companies, businesses or individuals leverage on
available Internet and communication technologies and use these as
tools to deliver customer focused messages that encourage participation
and dissemination, ultimately achieving branding and marketing
MarketingSherpa has released some research that
reveals that more companies are shifting a lot of their marketing
efforts from traditional to social media. Why? These companies are
seeing higher ROIs from social media efforts, and traditional media not
as effective as they used to.
This growing interest in SMM has also created
opportunities for a position that did not exist a short time ago, the
Social Media Manager.
Everyone is going social; these are not just
Fortune 500 companies but any business or person who has a product or
service to offer like dentists, mechanics, painters, wedding
planners.... people who urgently need but don't know how to run a
social media campaign, and likely do not have the time to spend on
Facebook or Twitter looking for new clients.
Forrester has published statistics showing that
99% of retailers are planning on developing an online presence
specifically on Facebook by 2011. Now, here lies the the demand for
this type of marketers... people who are already experts on SMM and
will deliver the results faster than a business owner striking out on
an SMM learning curve.
But what do Social Media Managers do? Apart from
creating and implementing your social media strategy, they are your
brand's executive assistants and perform tasks like:
1. Cleaning up your Twitter communications and
weeding out the spam messages, leaving those messages that are
important to you... or as in the case in customer relations / support,
routing them to the appropriate individual or department in a company.
2. Blogging and all tasks related to blogging and
functions that pertain to the maintenance of a blog such as comment
approval and clean up; and in some cases for managers knowledgeable in
Search Engine Optimization (SEO), blog optimization and content
They also help ensure that your blog posts /
content, get the most traction by getting them out on other sites at
different times of the week, or getting them exposed to your Twitter
followers at different times of the day so more people would catch it.
3. In social networking, grow your network or
followers. In Facebook these could be your profile friends or fans in
the case of fan pages, and on Twitter, these are your followers.
It's all about numbers, the more people on your
network the more people see or read your messages. Social Media
Managers will find people who are your target audience, follow or
connect with them and then facilitate engagement to develop
The three keys to success being, network growth,
sharing content and engaging your audience.
These tasks can take as little as half an hour to
1 or 2 in a day to do, which is why hiring a regular employee might not
be cost effective. Doing this yourself or training someone within the
company to do it might not yield immediate or ideal results for a
variety of reasons. Which is why it would be best to simply hire an
expert to do it for you, get results faster, and you get to focus on
more important aspects of your business.
Who says no one can make money from social
media marketing? Companies and business are, so do the people
that do the social media work for them, of course the latter probably
have more fun... making a good living getting paid to play around on
Twitter and Facebook all day!
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Roy Sencio is an Online Marketing Consultant
in San Francisco whose clients are small to medium businesses that
depend on the Internet for new customers or business leads, and do not
have deep pockets for expensive traditional advertising methods. Visit
his blog and read more stories about Social Media Marketing at http://www.roysencio.com
or request for a free one hour consultation.