Master PPC Advertising With a Plan
In order to receive big payday checks, its no
secret that you need to be willing to write smaller checks for PPC
advertising or other advertising to make it happen.
Affiliate marketing is very competitive and particularly so for the
Internet marketer wanting to take advantage of many new markets and
different, profitable niches simultaneously. To be successful, the
affiliate marketer will need a source of targeted traffic for each
market or niche. There are many ways to get traffic including:
1. Established Websites, Article Marketing, Exchanging Links,
Commenting On Relevant Blogs, Etc.
These traffic sources take time to develop and eventually your efforts
will pay off. But expect it is going to take months of hard work before
a reasonable amount of targeted traffic starts flowing to you. Then
repeat for the next niche you want to target. Or.
2. Pay Per Click (PPC) Traffic.
With PPC you can write smaller checks for your targeted advertising in
order to receive larger payday checks. The PPC method is the fastest
way to get that targeted traffic and make enough sales to expect big
With so many profitable markets available to the affiliate marketer, it
is nearly impossible to take advantage of many using the methods
mentioned in option one above. The work and time involved is just too
great to make an impact in new, developing markets and multiple niches.
Markets that are highly profitable one week may be yesterday's news the
next. Affiliate marketers need to be able to strike while the iron is
Some say that it takes time and energy to setup PPC campaigns, too, and
appropriate keywords at the major PPC providers, such as Google, MSN
and Yahoo, can become very competitive. Those arguments miss the point
that PPC is the one targeted traffic source that can deliver instant
traffic from every corner of the Internet. It allows the affiliate
marketer a way to tap into a nearly limitless number of hungry buyers
practically on a moments notice.
But how do you make PPC work and know you're targeting the right
traffic market without blowing your budget? To do this you need to be
able to make PPC setup easy and efficient and be able to target
interested buyers. To create a successful PPC campaign will require the
following three elements.
1. Keyword/Keyphrase, Ad Content And Landing Page Content Testing
If you don't know which keywords and phrases are bringing you buying
customers, you will waste money. If you don't know which ad content
draws buyers, you will waste money. And if you don't know which content
to put on your landing page to convert your visitors into buyers, you
will waste money. Possibly, so much that that your campaign will not be
successful. Once you know the answers to these questions you can drop
the duds, cut your advertising costs significantly and turn the
campaign into a huge profit maker.
You can then plow your profits into more traffic, more sales and even
2. Target Desperate Traffic
It makes more sense to attract traffic that is desperate and ready to
take action than to target "lookie lews" who aren't necessarily ready
to take out their credit card and make a purchase.
3. Don't Blow Your Budget
You must keep close tabs on your advertising spending and the sales it
is generating. On the one hand, you can easily blow through your budget
if the traffic isn't placing orders. On the other, it will be a huge
mistake to place a cap on your PPC campaign and your advertising budget
once you have fine tuned your campaign and it is running profitably.
Buy following these rules, you will have more time to find profitable
affiliate niches and take advantage of them quickly with PPC targeted
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
Wally Wagner is the President of Profit Source Publishing
and an experienced Internet marketer and affiliate marketer. He has
marketed products online and developed traffic sources since 1997.
Wally invites you to read his review of Google
Nemesis which presents a unique affiliate marketing and PPC
traffic automation system.