Decorate your PPC Campaign for this Christmas
That festive period of the year is here – with
shops selling Christmas trees, boasting stockings, advent calendars and
all singing Rudolph collectibles; all seems too targeted to flash sign
that the countdown to Christmas has formally begun.
So for the shopaholics; this is the time to grab
on those items they want with big Christmas discount with it. They want
to buy as many as goodies they can buy at half of the price. So in the
world of PPC marketing (pay per click marketing) this is like a best
time of the year when they can grab the attentions of the buyers
looking out for them or their product. For online retailers this should
be the climax of the year, feathering their nests comfortably in a warm
glow of record breaking profits. With such an expected increase in
customers and traffic your PPC campaigns need to be fine-tuned,
prepared, checked and very convincing. The competition for search
marketers is on.
So what should you or your PPC agency be
doing now in preparation for a lucrative Christmas?
Important things you need to
consider before the Christmas PPC push.
The first step is to look at your PPC account
If you selling or advertising a similar range of
products from year to year through your PPC campaign. Then dig into the
history of your previous year campaigns, which will act as a goldmine
of information on which to base this year's Christmas PPC advertising
plans. Study the cost per conversion, cost per click of the best
selling products. Check out which ad positions were historically your
optimum converting positions.
Number of Campaigns and Ad groups to be added:
Once the PPC historical data is studied
thoroughly, your next step is to calculate how many campaigns need to
be set up for Christmas within your PPC account and remember the more
The campaign set up should be according to your
website look and feel; ideally one should have separate campaigns for
each brand or product you are selling, so that on a daily basis you can
see easily track the strong and the weak performers and can make your
Keywords and Match types:
Add the festive related keywords to your campaign:
like dresses for Christmas party, wine for Christmas. Once with ppc management you can
figure out which keywords are the high performing ones; they should be
split into an exact match campaign (keywords which are only exact
match). If you have exact match only campaigns you will not need
negative keywords. Try added different match types from broad, phrase
and exact depending on the keyword performance.
Add the Christmas zing to your Ad copy:
At Christmas time the competition is very high. So
by just increasing your CPC's and Ad Position will not give you that
extra edge over your competitors; your Ad needs to be the most
compelling among all. Bang on the Christmas terms and reference to make
your Ad copy stand out on the search result page. If your Ads have a
supportive image, jazz it up with a Christmas feel.
Christmas Fancies added to Landing Page:
To match the Christmas ad with your landing page
decorate it with Christmas colors and items. Nothing that makes the
page confusing but something that makes your statement of PPC sale more
prominent. Clearly define your Christmas keywords and call to action on
Christmas is a significant event for many and
little details such as these make all the difference.
So gear up your PPC management skills and
strategies to ride high on the increased ROI and sales this Christmas.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/
About the Author
Sanjana at Cranvas wants to help you make money
this Christmas season with her ppc
management skills. Also contact
seo services this festive season to get those top positions
with a discount.