Guide To PPC Management
Pay per Click or PPC is a system of advertising on
the Internet whereby the advertisers only pay for their advertisements
when an Internet user actually clicks on their Ad. By bidding on
certain keywords, you can have your Ad appear when those keywords are
used in an internet search.
The more popular the keywords the more expensive
the bid is likely to be. The more you decide to pay for your keywords
the more likely it is they will appear high on the search pages. The
number of keywords you choose to bid on is up to you and can range from
one or two for an individual to many thousands for a larger company.
All major search engines such as the likes of
Google, MSN and Yahoo as well as many others across the globe offer PPC
PPC has only been around for a relatively short
time so many people are still unaware of how it works, what is involved
and how to get the best results from it. Before starting a PPC campaign
for your business there are a number of things to consider.
Steps involved in planning and creating a
successful PPC Campaign
- Identifying the target market.
- Determining a budget. - Choosing the right
- Identifying the most appropriate keywords.
- Creating an Ad and a description that will
appeal to the target market.
- Deciding on the landing page for your Ad.
- Launching the PPC campaign on chosen search
- Ongoing monitoring, reviewing, repositioning,
and management of the PPC campaign
Obviously the website itself has to be appealing
in order to encourage Internet users who click on the Ad and arrive at
the landing page to actually stay there and buy. This means that
careful thought also has to be given to the design of the website, the
layout and the navigation.
You can attempt to manage your entire PPC campaign
yourself but unless you are experienced and have the necessary
knowledge and of course the time, you aren't likely to get much in the
way of results. You are likely to have much more success by having a
professional PPC management service do the job for you. A professional
PPC management service can manage the entire PPC campaign or take on
only parts of it in consultation with you.
The advantages of having it managed for you are
that a professional PPC manager will have the analytical and reporting
tools to be able to track the PPC campaign and provide you with
detailed reports and statistics about the progress of your campaign and
will also be able to make suggestions for improvements or changes as
required. The expertise and knowledge can be invaluable for creating a
PPC campaign that will give you the results you want and a good return
on your investment
Article Source: http://www.articlesbase.com/computers-articles/guide-to-ppc-management-830336.html
About the Author
If you are interested in increasing your websites
online exposure through PPC, then contact the PPC management
specialists at Search Laboratory.