Google PPC Marketing-The Advantages of Using
Google PPC Marketing
Google PPC marketing can be very scary to the new
internet marketer. Many people interested in starting an internet
marketing business have stayed far away from Google PPC (pay per click)
marketing campaigns because they are afraid of loosing a lot a money
there are many horror stories of how people have went bankrupt over
Therefore, let us take a look at the advantages of
a good PPC marketing campaign and not just,
on the risks involved. Remember the saying no pain no gain. There will
always be risk involved in any business venture but you can make your
risk in PPC a calculated risk by putting in certain monitoring and
What people do not realize is that PPC marketing
can bring you more success than financial ruin if you know how to
properly plan execute a Google ad campaign. There are so many more
rewards that a good pay per click marketing campaign can offer you in
your business building strategies that other forms of online marketing
can not offer you.
You may not think so at first but a PPC campaign
is really very simple set up. A new Google AdWord account can be set up
in minutes and usually you can start your test campaign for under
$50.00. Your next step would be enter your campaign keywords and
monitor your account daily.
I would suggest instead of sending your leads
directly to your product page that you would have a lead capture page
in place so that your leads will first go to a page that provides them
with information about your product and educates them and then captures
their information such as name, e-mail and their phone number.
Then from there you provide a link to your main
selling page. No real changes will be needed to your main website page
if you are an affiliate because you will be using the company provided
website. If you are getting a lot of traffic daily to your site, but
the conversion rate is low, then you might consider redoing your lead
Thousands of Internet users search the web daily
for information on a range of products and topics. If you are not
skilled in search engine optimization (SEO) and you do not have the
spare time necessary to learn this knowledge, then PPC advertising will
be a good option for you because you could still have your business,
phrase or keyword on the first page of Google.
By having your ad seen on the first page of Google
search results, the chances of driving hundreds of targeted leads daily
to your website increases. Your ad should begin showing within in 30
minutes from the time you set up your campaign.
If you target the right kind of consumers with
your PPC marketing ad campaign, you will be able to locate people who
are ready, willing and able to buy your product. Using long phrase
keywords will increase your lead results. For example, competing for
the term “MLM” might cause people to click through who are looking for
MLM lawyer, MLM scam, or MLM books.
If your site offers MLM training, you’ve just paid
for those searchers to click through on your ad when they’re not
interested in what you’re selling. A better keyword phrase to target
would be “MLM Marketing tips,” because then you know you’re targeting a
potential person interested in learning how to market their business.
You have no unknown cost to worry about with your PPC campaign. You are only required
to pay your bid price when people click on your ads. If your ads
produce paying customers, then your profits will help you pay for the
PPC ads. Long phrase keywords cost less to bid on than single keywords
Google PPC Adwords lets you monitor your ad. If
you are not satisfied with your ad results then you can change your ad
whenever you like any changes are made in real time. With other types
of Internet advertisers, they may not let you make any changes once
your ad starts running.
With the control you have over your Google PPC
Awords campaign you can also set your budget for your campaign. You can
choose your bid amount for each of your selected keywords, control how
much you spend each day, and delete, pause or change your daily bid
amounts with the click of your computer mouse.
With this much control over the cost of their
daily budget internet marketers should not be afraid of PPC marketing.
If you would like to learn how to set up a good PPC campaign I would
suggest taking a look at Mike Dillard's PPC Domination Training Course.
As a network Marketing Business Builder being able
to attract daily targeted MLM leads to your business is the key to your
MLM Success. How would you like to attract 50-100 leads to your MLM
Learning these MLM
Marketing Skills will help you Build a very successful MLM
business. You can visit my blog and website to find out more complete
information on MLM lead generation tips.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/
About the Author
Sandra Essex is a TOP Producing Internet Marketer.
She enjoys helping new people learn how to build their MLM Business
using the internet. I'm 53 years old and if I can learn these skills
anybody can! For more information on how to market your business using
the internet visit: http://uniquemillionaires.com visit my Blog:
http://sandraessex.com FREE 7-day Video Boot Camp: “Finding Leads
without Prospecting” http://uniquemoneymakers.com