Social Media and Other Online Platforms: A
Balance of Branding and Sales
The 1980s are remembered for developments in
business and technology, particularly computing. Remember your first
big, clunky computer? The 1990s are remembered for advances in
technology, particularly the growth of the internet and online
business. Wow, how things have grown! If the 2000s are to be remembered
for anything (although it is still too early to tell) it will be for
developments in communication and online communities - particularly the
incredible power of social media.
Social media gives major brands and companies some serious power and
clout, but it is rarely used as it should be. Commitments to quality
are often let down and overlooked; and opportunities for branding,
direct sales, or indirect marketing are often passed over without
thought. These missed opportunities cost businesses, so preventing them
from slipping away is essential for operating a smooth business.
Social Media for Branding:
A dollar unearned is a dollar lost. Businesses are often theorizing on
the value of social media for their branding efforts, but few take
action and put their foot down when they should. Billions of dollars
are being left on the table, particularly as major brands move onto
social media services, and the value of a social media-friendly brand
still is not being recognized.
An experiment is always worth more than inaction. Discussion on social
media's branding abilities will only take companies so far. With the
low cost of social media efforts, an experiment with social media
branding can generate huge returns, all with a relatively minimal level
Social Media for Search Engine Optimization:
SEO consultancy (and in-house efforts) was once the domain of spammy
content and low quality link generation efforts. Low-cost websites were
set up, poorly planned information was thrown at them indiscriminately,
and marketers shot out as many links as possible. Despite being
somewhat effective, the old world of SEO is packed with inefficient
models and outright unethical business models.
However, social media has given SEO a new life. The old "SEO is spam"
cliché is no more, thanks to the developments of social media. Each new
social media asset is another opportunity for high quality outbound
linking, and every social media conversation is another opportunity to
spread links that actually add value.
With Twitter tweets and You Tube videos appearing in Google's standard
search results, the divide between search and social media is likely to
become even smaller. Marketers accustomed to spam-style SEO tactics are
in for a new surprise, while businesses that depend on high-quality
social media receive a well-deserved SEO boost.
Social Media for Sales:
Social media is not a good sales platform, but it is a good resource
for generating future sales. The sales process is made up of many
parts, and generating prospects is one of the most important. Marketers
that were once dependent on direct lead generation have a new platform
available to them, particularly in open social media platforms like
Twitter or MySpace.
The greatest news is that social media is still in its infancy.
Businesses that are built on lead-based sales models have nothing but
good news to look forward to. As social media develops further, sales
models will be refined, micro-networks offering great sales potential
will grow greater, and marketers can look forward to a platform that is
refined, sales-friendly, and willing to be marketed to.
Article Source: http://www.articlesbase.com/social-marketing-articles/
About the Author
In business since 1991, owner, Terry L. Green is a
Certified Master Virtual Assistant with more than 30 years of combined
administrative support experience in both the corporate world and as
the owner of a successful Virtual Assistance practice. Originally an
office-based secretarial and resume business serving local clients only
in a small, rural village in Central Ohio, Fastype is now a multi-VA
practice with a team of qualified associates specializing in supporting
professional speakers, consultants, info-marketers and coaches
worldwide. Our clients span the globe from across the United States to
as far away as New Zealand, Antigua, Singapore and now Sweden! For more
information, visit Terry\'s website at http://www.myfastype.com
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