Search Engine Optimization Tips and Techniques
Search Engine Optimization is a process which
provides improved, preferential positioning in major search engines and
directories, including Google, Yahoo, and MSN. Many companies feel that
to get onto page one is next to impossible and that search engine
optimization is a mystery. Search Engine Optimization is something that
everyone talks about but few people really understand. Search engine
optimization is just a matter of understanding what search engines look
for when they visit your site. Organic or Natural Search Engine
OptimizationOrganic or natural search engine optimization is the
process of a comprehensive analysis of keywords and phrases and the
implementation of ethical programming techniques for optimal natural
(non-sponsored) placement in search engine results. The option of
adWords is very good to a certain point and in general the Search
Engine Optimization is the tool that gives the ROI for a long time for
The world wide web is a highly competitive market. Companies vie for
the attention of billions of internet users in the search for better
revenue. A lynch pin to the internet marketing war is the search engine.
Search engines are internet venues where billions of people congregate
to search for information. The most prominent search engine giants are
Google and Yahoo. The kind of traffic these dot-com companies receive
per hour is phenomenal.
So naturally, companies would gravitate towards placing their links and
sites in an attempt to garner more visits to their web sites.
In order to maximize ranking and placement, companies have used tools
such as search engine optimization or SEO. Search engine optimization
is the method or process of improving a web site’s ranking in a search
Legitimate search engine optimization practices focus on the
improvement of a page’s ranking in the search engine list by improving
site content, usability and using legitimate methos of promotion
through web phenomena such as viral marketing.
Search engines all use complex algorithms in keeping their relevancy in
the web and to keep illegal and abusive search engine optimization
methods from prospering. However, “black hat” SEO users will always be
around so it is expected that search engine giant such as Google and
Yahoo will continue to make more complex algorithms to filter the
Organic searches are searches conducted by web users in a search engine
that is free from solicitations. A study from Jupiter Media stated that
5 out of 6 commercial online purchases came from organic searches
versus paid online ads.
This has made SEO much more in demand in creating revenue for companies
as SEO is not a paid ad but a method of intrinsically improving
Here are a few tips on improving content for a much more improved
result in organic searches:
1. Expertise. Follow your strengths. Sites you set up must be on
subject you consider yourself an expert on. People can smell an amateur
a mile away.
2. Plan the site. A good layout for the site can improve usability.
This in turn will not unnecessarily aggravate the browser.
3. Research. Check out the competition and see what they have set up.
See what works and what does not. If possible try to communicate with
users in forums and get feedback on what should or can be improved
4. Decide on important keywords. Decide on the most important keywords
to use for your sight. Include these keywords in the metatags, copy
page, page title, and file names.
5. The Search Engine is your friend. Make friends with your search
engine and don’t give it a hard time. Being nice and friendly to it
will make its job easier to serve your site up to your target audience.
6. Focus. Focus on the topic at hand and nothing else. The rule is one
topic per page.
7. Join the directories. Directories are repositories of knowledge done
by human hands while search engine are huge databases collected by
mostly machine methods. The relevancy of your page when joining the
right directory may shoot through the roof. Of course, make sure you
know what you are talking about.
8. Start a linking campaign. A most effective SEO method. This is a
must to do. Ask your allies, strategic partners, friends and
acquaintances to place your site’s URL link on their sites. With a
short description this can draw traffic from other sites and increase
exposure. Google especially ranks the importance of its sites by the
number of sites linked to it.
9. Repetition is the key to victory. Keep repeating the above tips,
supporting and increasing what works and killing what does not as fast
as possible until the desired result is achieved.
In the world of search engine optimization, content matters a lot. If a
site has amateur or worse falsified information, fewer and fewer
browsers will want to visit it. They will even spread bad news faster
than good news so expect a garbage site to be ignored even in a week’s
A company mostly relies on its official web site to build a reliable
customer base, to interact and get feedback from customers, and to use
the site for advertising purposes.
With search engine optimization, some techniques are employed so that a
web site will be listed on top of the list of results when a user types
in a keyword by going to Google, Yahoo, MSN, or other search engines.
Emerging on top of a search list would lead more business your way that
is why search engine optimization or SEO tactics are employed.
Some companies employ the services of establishments or individuals who
deal with search engine optimization.
This would involve the development of a more informative and
user-friendly web site. It may also include pay-per-click or adwords
services, such as the one offered by Google.
Another thing that can yield positive results at a lower cost, as
compared to an adword campaign, is optimizing a web site for organic
This would mainly require keyword density which would result to more
traffic going to your web site.
In effect, you will have an added clientele and this should lead more
business your way.
If you would like to have a hands-on experience with search engine
optimization and you would not like to get a third-party SEO service
provider, there are some techniques which are easy to learn so that you
can do it yourself. Take a look at the following:
1. Take a lot of time with developing your web site's content.
For most web sites, content is the key. When writing the content of
your web pages, insert vital keywords which relate to the products and
services that your company offers.
Make it brief and concise, yet informative.
You might see that Internet users do not actually read a web site's
They just skim through the text and concentrate on the articles that
they need and the data which they find interesting. A 600-word article
may be too boring or too long for a user to read.
Keep your facts up-to-date so that users will visit your web site more
often. Do not forget toinclude a lot of helpful links, articles and
guides that users can forward to another user and add to your customer
2. Make the overall design user friendly.
In most cases, the rule the simpler, the better applies. Do not design
your web site in an overly-complicated way that users will find it too
"frightening" to browse through.
Adapt the design to your target market. If your target audience is of a
younger age, make sure that the colors and designs are funky, youthful
For a more mature audience, you can use subdued colors and have a more
elegant theme and overall web site design.
3. Vary the keyword for each individual web page.
Think of every possible keywords or phrases that will apply to your
products and services.
Each user is different and may not necessarily use the keyword that you
expect them to type in the search bar. Search engines offer tools which
will guide you through finding the correct keywords for search engine
4. Make sure that your hyper links are visible, accessible and
Providing users with hyperlinks or HTML links which are useful and easy
to find is yet another way to optimize your web site.
5. Learn how to lead traffic to your site.
Seek the advise of experts on this field if you do not know how to lead
traffic to your site. Develop a plan and learn how to use the necessary
tools pull traffic your way.
Gather all the statistical data that you can use to keep your web site
on top of the search engines' list.
Vary your web site's contents and keywords to adapt to the current
trend. If there is a particular word or phrase that you have not used
when searching for keywords, use it instead to lead more traffic your
Be flexible enough to change the web site's contents and fulfill the
ever-changing needs of the online users.
All in all, you would have your work cut out for you if you want to
employ do-it-yourself search engine optimization techniques.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
John DeLellis is a Sales and Marketing and home
business professional and is supplying free Splash pages autoresponders
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