Improving Your Quality Score in Google AdWords
Author: YC Ng
You have to understand what quality score means in
a Google AdWords campaign. You can reduce
cost whole gaining tremendous online publicity and presence for your
business when you are able to improve your quality score in an AdWords
Defining What Quality Score Is
In an AdWords campaign, quality score is the score
anywhere from 1 to 10 that rates the popularity and effectiveness of
your keywords. A score of 1 is the lowest you can get while at the
opposite end of the spectrum, 10 represents that quality score that
every business strives hard to achieve.
How Quality Score Works
Each AdWords campaign launched by businesses is
presumed to be built around keywords that businesses find relevant for
their respective campaigns. By and large, quality score rates the
relevance of the keywords you have chosen to use for your AdWords
campaigns to the page that your ads appear and how your ads are sending
the users to.
Logically, the higher the relevance of your
keywords or your AdWords is, the higher your quality score can shoot.
How to Improve Your Quality Score
In improving your quality score in Google
AdWords campaign, you have to build your web pages
consistently. All the pages should be optimized with the keywords that
you have chosen carefully. You also need to make sure that the keywords
are used relevantly in producing web pages that are substantial and
useful to your target market.
A useful tip is to include the keywords in your
web address or URL, headings, as well as in your advertisement
descriptions. You have to make sure that with your keywords, the
traffic that you earn to your site can actually find your product or
service useful and relevant to their needs and wants.
When you have an improved quality score in your Google
AdWords campaign, you can
start to spend less for paying per click and earn a favorable to top
position in the search engine results. Aim to shoot your AdWords
campaigns high and enjoy all the benefits in launching successful
AdWords campaigns with high quality scores now.
Article Source: http://www.articlesbase.com/sem-articles/
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