Google AdWords Search Network vs. Content Network
Author: YC Ng
There are two options in benefitting from the use
of Google AdWords. You can choose to
post your ads on Google's search results pages or the search network,
or you can opt to have your ads posted on websites related to your
business or the content network.
The Search Network
When you go for the search network, your ads will
be seen on the search results. An optimized advertisement will occupy
the first top positions in the first search results page. This is the
more commonly used option between the two as it is easier to set up and
The search networks only require you to find the
right keywords to use and to determine the budget you can allocate for
your campaign. The bulk of the work is done in finding the right
keywords to use and building your ads based on these keywords.
Its advantage over the content network is its
potential for higher conversions and greater profits particularly when
you implement this option correctly.
The Content Network
Conversely, the content network is the more
elaborate option as it is more focused. You have to exert more with
this option as the ads are to be displayed on various websites. There
are several advantages of using the content network.
One advantage is seen in the cost. Advertising in
the content network will cost you less on the placement of the ads. You
have to work on how to increase conversion to take full advantage of
the large audience you can get from the websites where your ads are
Since the cost is significantly lower than that of
posting in the search network, beginners to internet marketing can
benefit the most from content network. When you have well familiarized
yourself and mastered the basics of how AdWords work, you can then
shift to the search network.
Google AdWords as
powerful advertisement tool can dramatically increase your online
presence and let the whole world know your business exists. Whether you
are advertising on the content network or the search network,
optimizing your AdWords campaigns can bring you the results that you
desire for your business.
Article Source: http://www.articlesbase.com/sem-articles/
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