History of Search Engine Optimization
Search engine optimization is a process of
improving a website to get it crawled and listed properly in search
engines. This process of optimizing a website is commonly termed as SEO.
When a user types in a term to search it in search
engines, search engines display a number of results. All these results
match the search term and these terms are known as keywords. Search
engine optimization is used to research and identify these keywords for
a specific website. These keywords are then used in descriptive
sentences within the website so that when a search engine crawler,
crawls the website, it takes notice of these keywords and list the
website in search results for that very keyword.
History of SEO
In mid 90s, when search engines were emerging and
internet users had started to use them for collecting information, some
webmasters realized the power of a search engine. These webmasters knew
that in future, search engines will be the most widely used internet
applications and they started to study the algorithms these search
engines were adopting.
Search engines at that time were mostly relying
over the information provided to them by a webmaster. The process
involved was; a webmaster had to submit his website to a search engine.
In addition to the URL of the website, he had to provide the Meta
information that included title, description and keywords, of the
website. The search engine would then crawl the website and was
considered to give a special consideration to the website for the
keywords that were submitted.
The search engines had to suffer from ranking
manipulation and abuse as they were mostly relying on the information
provided by the webmaster. A search engine would be considered a good
one only if its user will get the required information from the search
term he entered. In this case, many of the webmasters tried to misuse
the search engines to generate traffic to their websites. Misuse and
abuse of search engines was carried out by providing misleading
keywords to the search engine during the website submission. These and
other such techniques were termed as Black Hat SEO.
SEO in Current Times
Search engines have developed to a level where not
everyone can have a clear understanding of how they work and how and
why a website is ranked higher than others for a specific keyword. In
current times, search engines have improved very much. Complex
mathematical algorithms are used to rank websites in search results.
The leading search engines of the world do not
reveal how exactly they rank websites but some known factors are the
descriptive Meta tags within the HTML of a web page and its relevancy
to the content of that page. A combination of number of links pointing
to a website and their quality is also an important factor.
SEO in current times can be defined as a
combination of a good and powerful
optimization of a website, also termed as on-page
optimization, and quality of content relevant links pointing to that
website, also termed as off-page optimization.
Search engine optimization has become an integral
part of every website these days. Most of the webmasters have an idea
about SEO and they usually carry it out by themselves. This effort of
in house SEO is mostly for small websites. For relatively large and
quality traffic oriented websites, professional SEO services are
offered from a number of companies.
SEO is the most important part of an internet marketing
campaign. It drives quality and targeted internet traffic to
a website. In addition to SEO, webmasters also require advertising
campaigns to drive traffic to their website. While calculating the ROI
of a website, internet marketing, that combines both, SEO and
advertising, turns out to be the most persuading technique and it
should be implemented with properly setting up an analytical
application to measure the true success of the website.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Waqqas Alvi is a business analyst with special
expertise with internet businesses. Search engine optimization and
online advertising are the most important tools for a successful
internet based business. With an experience of more than six years,
Waqqas Alvi is operating SEO
LTD as a search engine optimization and online advertising